Post by james768 on Jan 24, 2024 10:58:35 GMT -5
Brandformance will also work well in B2B marketing, which requires greater care and precision, because the process of selecting and evaluating the product is longer and much more complex. It enables strategic communication addressed to all types of people involved in the decision-making process. Expert, strategically prepared content in this model can significantly speed up decision-making processes, primarily by answering questions that may arise during cooperation talks. Brandformance strategy implementation scenario for your brand ALWAYS start your strategy with building personas. The starting point, not only in the case of a brandformance strategy, but in general for any media or communication strategy, should be the target group.
It is worth developing buyer personas, i.e. archetypes of our Australia Email List current/potential customers. First of all, we need to consider how these people make purchasing decisions, what factors have a decisive impact on the purchase, and what factors may decide in their case to abandon the purchasing process. Read also Learn how to define a target group that will allow you to increase the effectiveness of advertising campaigns Marco_Żelazowski Marco Żelazowski March 10, 2023 Learn how to define a target group that will allow you to increase the effectiveness of advertising campaigns READ Use this new approach to creating content Pillar and cluster content The pillar content strategy involves building content in a specific order, which makes it easier to present content to users at different stages of advancement and involvement in a given topic, and therefore also at different stages of the marketing funnel.
What does it look like: Pillar content is the most extensive content, articles or videos that discuss a wide range of topics comprehensively, but at a fairly general level. Great for users who are at the top of the funnel, who are just learning about a given solution, who don't have much knowledge yet. Cluster content, in turn, is content that discusses individual issues raised in the pillar content, but at a greater level of advancement and detail. The third element of this strategy is linking to other pillar content, but also to other clusters within a given pillar content topic. One whole topic developed in the scheme: pillar content and clusters to it is a topic cluster, i.e. a full thematic cluster. Structure of pillar and cluster content strategies Build a content map Analytics is the starting point of every strategy.
It is worth developing buyer personas, i.e. archetypes of our Australia Email List current/potential customers. First of all, we need to consider how these people make purchasing decisions, what factors have a decisive impact on the purchase, and what factors may decide in their case to abandon the purchasing process. Read also Learn how to define a target group that will allow you to increase the effectiveness of advertising campaigns Marco_Żelazowski Marco Żelazowski March 10, 2023 Learn how to define a target group that will allow you to increase the effectiveness of advertising campaigns READ Use this new approach to creating content Pillar and cluster content The pillar content strategy involves building content in a specific order, which makes it easier to present content to users at different stages of advancement and involvement in a given topic, and therefore also at different stages of the marketing funnel.
What does it look like: Pillar content is the most extensive content, articles or videos that discuss a wide range of topics comprehensively, but at a fairly general level. Great for users who are at the top of the funnel, who are just learning about a given solution, who don't have much knowledge yet. Cluster content, in turn, is content that discusses individual issues raised in the pillar content, but at a greater level of advancement and detail. The third element of this strategy is linking to other pillar content, but also to other clusters within a given pillar content topic. One whole topic developed in the scheme: pillar content and clusters to it is a topic cluster, i.e. a full thematic cluster. Structure of pillar and cluster content strategies Build a content map Analytics is the starting point of every strategy.